Campaign details
Brand: BBCBrand owner: BBCAgency: Havas MediaMarket: United KingdomSector: TV channels, services, programmesMedia channels: Content marketing, Word of mouth, influencersBudget: Up to 500k
Executive summary
All public services must meet the needs of the community they serve – the BBC is no exception to this.
But with young people leaving the BBC in droves, the value the organisation offers this underserved group was being called into question. The BBC must reflect the societal issues of all groups and remain relevant to what matters to them....