Bumblebee: Let's bee together!

Bumblebee, the new Transformers movie, was successfully launched with buzz and box-office success to a youth audience in Taiwan.

Campaign details

Brand: BumblebeeBrand owner: Paramount PicturesAgency: Wavemaker TaiwanMarket: TaiwanIndustries: Films & moviesMedia channels: Mobile & apps, Social mediaBudget: 500k - 1 million

Executive summary

The movie Bumblebee was facing a unique challenge in Taiwan. Despite the youth having awareness of the Transformers film series, the story of Bumblebee was more focused on friendship as opposed to the fancy science fiction films they were familiar with. We needed to invite this whole generation of teens to the unique world of Coke to create buzz and increase their...

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