Campaign details
Brand: Canadian TireBrand owner: Canadian Tire CorporationLead agency: Touché!Contributing agency: TaxiMarket: CanadaSector: Department storesMedia channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Social mediaBudget: 500k - 1 million
Executive summary
Everyone knows that Canada and ice hockey go hand in hand. When the pandemic struck, arenas closed and hockey associations nationwide were shut down.
But if we couldn't access arenas and outdoor rinks, why couldn't we build our own network? This was the big idea behind Operation: Puck Drop. By...