Campaign details
Brand: Canadian Tire RetailBrand owner: Canadian Tire CorporationLead agency: Touch�!Contributing agency: TaxiMarket: CanadaIndustries: Direct marketing, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - media, Television, Websites, micrositesMedia channels: Department storesBudget: Up to 500k
Executive summary
Mass retailer Canadian Tire is one of the leading retailers in Canada but is constantly challenged by fierce competitors such as Amazon. The online-based business model of the retail giant leads consumers to believe that pure-play e-comm players offer more new and innovative products vs. traditional retailers. But...