Campaign details
Brand: CanestenBrand owner: BayerAgency: PHD Media AustraliaCountry: AustraliaIndustries: Non-prescription, OTC productsMedia channels: Online video, Programmatic display, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Have you ever had thrush? That uncomfortable itchy feeling in your vagina? If you have, I'm sure you wouldn't share the fact on social media …
… well, unless you have seen Thrush: The Musicalby thrush treatment brand Canesten, which was liked and shared 21,065 times last year. With no creative agency involved, Canesten...