Citroën: Suv Wow Comedy

Car brand, Citroen, used stand-up comedy to attract the attention of a new generation of families in Chile.

Campaign details

Brand: CitroenBrand owner: CitroenLead agency: InbraxContributing agency: HavasMarket: ChileIndustries: SUVs, 4x4sMedia channels: Events & experiential, Livesteaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Citroën was launching a new model to its line and its first SUV. But it wasn’t a classic SUV, the Citroën C3 SUV was youthful and modern. Well-known comedians, Alison Mandel and Pedro Ruminot, were the influencers used for the SUVWOW Comedy campaign, a comic mini series that presented the new Citroën model through...

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