Campaign details
Brand: CloseupBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: SilverPushCountry: VietnamIndustries: Oral healthMedia channels: Mobile & apps, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
Closeup, one of Vietnam's biggest toothpaste brands, is synonymous with freshness in intense, physically close moments. It gives young adults the confidence to turn attraction into action.
Closeup had to stay relevant and continue to connect with a youth audience in an exciting manner. The 2018 FIFA World Cup, the single largest tentpole event in sports, provided this...