Cricket Wireless: A Reason To Smile

Cricket Wireless, the telecommunications carrier, partnered a popular Spanish-language TV show to raise awareness amongst the important Hispanic audience in the US.

Campaign details

Brand: Cricket WirelessBrand owner: Cricket WirelessAgency: Hearts & ScienceMarket: United StatesIndustries: Events & experiential, Mobile & apps, Online display, Online video, Social media, Sponsorship - media, TelevisionMedia channels: Telephone & internet servicesBudget: 1 - 3 million

Executive summary

Cricket Wireless gives people 'a reason to smile' with its simple pre-paid deals. In 2019, we needed to raise awareness among a key audience: Hispanic Americans. So, we made Cricket Wireless part of their favorite show, Pequeños Gigantes (Little Giants) a children's talent competition. In every episode,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands