Campaign details
Brand: Cricket WirelessBrand owner: Cricket WirelessAgency: Hearts & ScienceMarket: United StatesIndustries: Events & experiential, Mobile & apps, Online display, Online video, Social media, Sponsorship - media, TelevisionMedia channels: Telephone & internet servicesBudget: 1 - 3 million
Executive summary
Cricket Wireless gives people 'a reason to smile' with its simple pre-paid deals. In 2019, we needed to raise awareness among a key audience: Hispanic Americans. So, we made Cricket Wireless part of their favorite show, Pequeños Gigantes (Little Giants) a children's talent competition. In every episode,...