Campaign details
Brand: DoveBrand owner: UnileverAgencies: Initiative Russia, Red line RussiaMarket: Russian FederationIndustries: Events & experiential, Integrated, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesMedia channels: Skincare, sun protectionBudget: Up to 500k
Executive summary
To demonstrate real brand actions, skincare brand Dove organised a massive photo-shoot without casting and digital distortion. Every woman could participate in the photo-shoot. It then displayed all of the photos exclusively on one of the largest digital OOH screens in Moscow.
To demonstrate real changes...