Campaign details
Brand: DuluxBrand owner: AkzoNobelAgency: MediaCom ChinaCountry: ChinaIndustries: Home improvementMedia channels: Content marketing, Mobile & apps, Outdoor, out-of-home, Programmatic display, Search marketing, Video on demandBudget: 1 - 3 million
Executive summary
Dulux is an international paint brand produced by AkzoNobel. It makes more than 1,000 colours and also offers an Easy Painting Service to help people unlock the potential of their homes through colour.
In China, the majority of consumers use only neutral colours to paint their walls. Once they paint them, it usually takes about...