Campaign details
Brand: Frisian Flag IndonesiaBrand owner: FrieslandCampinaAgencies: ADA Asia, AdColonyMarket: IndonesiaIndustries: Gaming & in-game advertising, Mobile & apps, Online display, Virtual & augmented reality, Websites & micrositesMedia channels: Dairy products, fats, oilsBudget: Up to 500k
Executive summary
One of Indonesia's leading children's dairy manufacturers, Frisian Flag was having a tough time increasing market share for its growing-up milk brand Frisian Flag 123 due to a lack of brand awareness among young Indonesian parents. Playing in a highly cluttered category, the brand's challenge was that young parents...