Head & Shoulders: Helmet Hijack

Anti-dandruff brand Head & Shoulders revved up sales in Vietnam thanks to an innovative motorbike-based action.

Campaign details

Brand: Head & ShouldersBrand owner: Procter & GambleAgency: MediaCom VietnamCountry: VietnamIndustry: Hair careMedia channels: Mobile & apps, Other & ambient media, Outdoor, out-of-home, Programmatic display, Sales promotionBudget: Up to 500k

Executive summary

Dandruff is a problem in a hot and humid country like Vietnam, which should make it a huge market for the world's number-one anti-dandruff brand Head & Shoulders. And yet Vietnam suffers – like much of the rest of the world – from dandruff denial syndrome. Which means that many dandruff sufferers don't...

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