HP: Future X – The Future of Work

HP, the technology company, launched its Elite Dragonfly laptop in Singapore, Korea, Australia and India with the Future X content series.

Campaign details

Brand: HPBrand owner: HPIAgency: PHD SingaporeMarket: Australia, India, Singapore, South KoreaIndustries: Content marketing, Online video, Radio & audio, Websites & microsites, Word of mouth, influencersMedia channels: Information technologyBudget: Up to 500k

Executive summary

HP's Elite Dragonfly laptop launch was an opportunity to help an audience of mobile professionals and IT decision makers (ITDMs) rediscover freedom and unleash their potential in a new era of work with a focus around mobility trends, industry 4.0, AI and automation. We were tasked to drive awareness of HP's thinnest...

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