Campaign details
Brand: HPBrand owner: HPIAgency: PHD SingaporeMarket: Australia, India, Singapore, South KoreaIndustries: Content marketing, Online video, Radio & audio, Websites & microsites, Word of mouth, influencersMedia channels: Information technologyBudget: Up to 500k
Executive summary
HP's Elite Dragonfly laptop launch was an opportunity to help an audience of mobile professionals and IT decision makers (ITDMs) rediscover freedom and unleash their potential in a new era of work with a focus around mobility trends, industry 4.0, AI and automation. We were tasked to drive awareness of HP's thinnest...