HP: HP For Business Webinar Partnership

HP, the technology company, helped small business owners navigate their sudden dependence on digital solutions due to Covid-19 with a webinar partnership in Malaysia.

Campaign details

Brand: HPBrand owner: HP MalaysiaLead agency: PHD MalaysiaContributing agencies: Edelman Malaysia, EG+ World WideMarket: MalaysiaIndustries: Email marketing, Livestreaming, Newspapers, Online display, Online video, Social mediaMedia channels: Information technologyBudget: No budget

Executive summary

The Covid-19 pandemic was changing business priorities and behaviour. With many economies striving to survive, small business (SMB) owners turned to embrace online and its benefits to running a business remotely. Local SMB owners had never been so dependent on digital solutions to sustain their businesses during this ever-changing time. HP...

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