Campaign details
Brand: IGNITEBrand owner: dentsu X Philippines, Brainsparks Philippines, TechShakeLead agency: dentsu X PhilippinesContributing agencies: Brainsparks Philippines, TechShakeMarket: PhilippinesIndustries: Events & experiential, Newspapers, Outdoor, out-of-home, Public relationsMedia channels: Business servicesBudget: Up to 500k
Executive summary
The mission of IGNITE is to help local startups flourish for the betterment of the country. Supporting startups leads to a decreased rate of unemployment and the injection of innovation with technology that improves quality of life, and generates local revenue that ensures the flow of consumer capital within...