Jumanji, The Next Level: Taking TV to the Next Level

Entertainment company Sony Pictures launched the second film in the Jumanji franchise in the UK through an integration with one of the country’s most popular reality shows.

Campaign details

Brand: Jumanji, The Next LevelBrand owner: Sony PicturesAgency: Manning Gottlieb OMDMarket: United KingdomIndustries: Product placement, TelevisionMedia channels:Budget: Up to 500k

Executive summary

Challenged by Sony Pictures to make the second Jumanji film in the franchise, Jumanji: The Next Level, as successful as the original with 20% less budget and a competitive and cluttered release window, we had our work cut out.

Rising to the challenge, we collaborated with the UK's highest-rating TV show at the time, ITV'sI'm a Celebrity… Get Me...

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