Campaign details
Brand: Jumanji, The Next LevelBrand owner: Sony PicturesAgency: Manning Gottlieb OMDMarket: United KingdomIndustries: Product placement, TelevisionMedia channels:Budget: Up to 500k
Executive summary
Challenged by Sony Pictures to make the second Jumanji film in the franchise, Jumanji: The Next Level, as successful as the original with 20% less budget and a competitive and cluttered release window, we had our work cut out.
Rising to the challenge, we collaborated with the UK's highest-rating TV show at the time, ITV'sI'm a Celebrity… Get Me...