Lady's Choice: The Gift of Social Commerce

Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using Facebook Live to break e-commerce records.

Campaign details

Brand: Lady's ChoiceBrand owner: UnileverLead agency: Ogilvy Philippines Inc.Contributing agencies: Mindshare Philippines, JumperMarket: PhilippinesIndustries: Sauces, seasonings, condimentsMedia channels: Events & experiential, Livestreaming, Programmatic display, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This is the story of how Lady's Choice (LC), a local dressings brand from the Philippines, rewrote the social media playbook through a social commerce campaign with an influencer-led shoppable cooking show, which ran on Facebook Live, Instagram Stories, and Precision Marketing assets. The groundbreaking campaign...

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