Levi's: What does performance mean to you?

Clothing brand Levi's partnered with lifestyle brand Huck to celebrate modern masculinity, and drove an increase in brand consideration for its Performance range among men across Europe.

Campaign details

Brand: Levi'sBrand owner: Levi Strauss & Co.Lead agency: OMD EMEAContributing agencies: TCO London (Huck), AdylicMarket: Europe (general region)Industries: Content marketing, Online display, Online video, Social media, Websites & micrositesMedia channels: Clothing, apparelBudget: Up to 500k

Executive summary

We helped Levi's achieve a 6% increase in brand consideration when purchasing denim from its new Performance range. Growth in the menswear category had seen sales of Levi's plateau, and the brand's objective was to raise awareness and consideration in a way that was truly Levi's,...

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