Lifebuoy: A mission to cut sick days by half

Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: LoweCountry: VietnamIndustries: Bath, toiletries, soapsMedia channels: Direct marketing, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Packaging & design, Search marketing, Social mediaBudget: Up to 500k

Executive summary

Every day, more than half a million children in Vietnam miss school due to preventable illnesses. Lifebuoy, the leading hygiene soap brand in Vietnam, believes in staying 'one step ahead of infection' and set out to cut sick days by half with an awareness...

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