Metro de Santiago: Condorito in Metro

Public transport system, Metro de Santiago, partnered an iconic comic strip character to improve its relationship with the public in Chile.

Campaign details

Brand: Metro de SantiagoBrand owner: Metro de SantiagoAgency: InbraxMarket: ChileIndustries: Rail, coach, boat & car rentalMedia channels: Magazines - consumer, Outdoor, out-of-home, Packaging & design, Public relationsBudget: Up to 500k

Executive summary

For a one-month campaign, two Chilean icons, comic strip character Condorito and public transport system Metro de Santiago, got together to make a special edition of the renowned comic magazine Condorito en Metro (Condorito in Metro). The campaign aimed to surprise all public users and generate an impact and talkability.

Market background and...

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