Pepsi and Pepsi MAX: Music Keeps Us Fizzing

Pepsi, a carbonated drinks brand, launched a six-week global campaign to drive fan engagement and build brand love by leveraging its role as one of the biggest sponsors of football.

Campaign details

Brand: Pepsi and Pepsi MAXBrand owner: PepsiCoLead agency: COPA90Contributing agency: OMDMarket: GlobalSector: Carbonated soft drinksMedia channels: Mobile & apps, Online video, Social media, Sponsorship - sports, Word of mouth, influencersBudget: Up to 500k

Executive summary

Pepsi is one of the largest drinks brands in the world and is known for its relationship with football as one of the biggest sponsors in the game. But with football all but stopped, we needed to rethink how we could drive fan engagement and build brand love....

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