Pond's: Pond's x Cosmo PinkLab – Creating fun and beautiful transformations

Clarysse Estremadura, Veronica Valencia

Skincare brand, Pond's, created a virtual learning space in partnership with Cosmopolitan magazine to connect with young women during the COVID-19 lockdowns in the Philippines.

Campaign details

Brand: Pond'sBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Summit MediaMarket: PhilippinesSector: Skincare, sun protectionMedia channels: Content marketing, Email marketing, Events & experiential, Merchandise & free gifts, Mobile & apps, Online display, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Driven by the initiative to make meaningful, fun and exciting connections and to address the skin concerns of modern-day Filipinas amid the ongoing pandemic, Pond's and Cosmopolitan Philippines launched PinkLab. PinkLab was an...

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