Radio-Canada: Fighting Fake News in Real Time

Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.

Campaign details

Brand: Radio-CanadaBrand owner: Canadian Broadcasting CorporationAgency: PHD MontréalCountry: CanadaIndustries: Radio stations, servicesMedia channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

One of today's greatest media challenges is the deterioration of trusted sources of information.

As the country's public broadcaster, Radio-Canada developed a strategy to communicate verified, unbiased journalism to targeted audiences, based on the interest of each of these diverse groups.

We are proud to have fought against fake news and alternative information...

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