SEAT: #SEATHome with @Stay_homas

Sergio Mutis, Cristina Garcia, Quentin Baron

SEAT, the automotive brand, connected with an audience across five European countries during the COVID-19 lockdown by partnering up-and-coming musical act Stay Homas.

Campaign details

Brand: SEATBrand owner: Volkswagen GroupLead agency: PHD MediaContributing agencies: C14torce, Twitter NextMarket: France, Germany, Spain, Italy, PortugalIndustries: Compact, small family carsMedia channels: Livestreaming, Online video, Social media, Sponsorship - event, propertyBudget: Up to 500k

Executive summary

At a time when the COVID-19 lockdown was causing isolation for so many, SEAT connected with its community around the world with the first live concert by Stay Homas on Twitter – a platform that played a significant native role in crisis communications. Stay Homas was a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands