Skinny Mobile: The Best 'Freekend' Christmas Ever!

Skinny Mobile, a no-frills New Zealand telco, used an integrated channel approach to focus promotion on its data offering, instead of handsets, to deliver growth in the competitive Christmas period.

Campaign details

Brand: SkinnyBrand owner: Spark NZLead agencies: PHD New Zealand, Platform29Contributing agency: Many MindsCountry: New ZealandIndustries: Telephone & internet servicesMedia channels: Competitions & contests, Integrated, Mobile & apps, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Radio & audio, Search marketing, TelevisionBudget: 500k - 1 million

Executive summary

Christmas is the most critical time for telco companies. In 2017, New Zealand's smallest telco Skinny Mobile, was facing its toughest Christmas with the loss of its biggest sales channel. As if that wasn't bad enough,...

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