Campaign details
Brand: SnickersBrand owner: Mars JapanLead agency: BBDO JapanContributing agency: One to Ten Inc.Market: JapanIndustries: Competitions & contests, Gaming & in-gaming advertising, Mobile & apps, Online video, Public relations, Social media, Websites & micrositesMedia channels: ConfectioneryBudget: Up to 500k
Executive summary
This is a story about how Snickers became a virtual connection tool gave its target audience an intense experience in realising the Snickers' creative platform, 'You're not you when you're hungry'.
This was accomplished by collaborating with anime smartphone game Idol Master to...