Campaign details
Brand: SubaruBrand owner: SubaruAgencies: Zulu Alpha Kilo, OMDMarket: CanadaIndustries: Online display, Online video, Social media, TelevisionMedia channels: SUVs, 4x4sBudget: 1 - 3 million
Executive summary
In order to drive awareness and sales of the all-new Subaru Outback to a younger audience, we created a breakthrough campaign that went against the category conventions of car advertising and led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada's most successful product launch ever.