Sunsilk: #Habamazing New Looks Everyday

Kitty Faustino, Tricia Cruz, April Lagua

Sunsilk, the shampoo brand, combined emerging AR-filter technology with a catchy hashtag to engage young women in the Philippines.

Campaign details

Brand: SunsilkBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agencies: NuWorks, FacebookMarket: PhilippinesIndustries: Hair careMedia channels: Merchandise & free gifts, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Executive summary

Sunsilk, apart from being one of the biggest shampoo brands in the Philippines, was also known for its iconic status brought about by its fun and youthful campaigns. At its core, the brand aimed to open up exploration for girls everywhere. One of its core variants, Sunsilk Strong and Long,...

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