Suzuki Ignis: An Ignis Adventure

Suzuki, the car brand, co-created a TV show with a broadcaster to engage young women and increase sales of its Ignis model in the UK.

Campaign details

Brand: IgnisBrand owner: Suzuki CarsLead agency: the7starsCountry: United KingdomIndustries: Compact, small family carsMedia channels: Content marketing, Social media, Sponsorship - media, Television, Word of mouth, advocacyBudget: 500k - 1 million

Executive summary

Car brands don't get women.

It's time that the pink cars, ads full of cosmetics and fluffy childlike imagery is called out for what it is – patronising.

We found that, much like men of their age, 20-something women are looking for adventure, independence and achievement.

By completely integrating the Suzuki Ignis into a TV...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands