Campaign details
Brand: Tesco StoresBrand owner: Tesco GroupLead agencies: Thames TV, ITVContributing agencies: MediaCom, BBHMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Competitions & contests, Merchandise & free gifts, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
2019 marked Tesco's 100th birthday and an opportunity for the supermarket to reassert its great value; a metric the brand had seen declining over time. The creative platform for the 2019 communications campaign was Prices That Take You Back – prices so low that...