Campaign details
Brand: The BeetleBrand owner: Volkswagen SwedenAgencies: PHD Media, Nord DDBMarket: SwedenIndustries: Newspapers, Outdoor, out-of-home, Social mediaMedia channels: Mid size, large family carsBudget: Up to 500k
Executive summary
We needed to create buzz for the Volkswagen Park Assist feature (parking assistance technology) in the Stockholm area during September 2019.
Using a moment marketing strategy, we connected Volkswagen with a trending topic that month, the 50th anniversary of The Beatles' Abbey Road album.
Volkswagen released a limited-edition vinyl cover, but this time with a correctly...