The Incredible Egg: Cracking New Occasions

The American Egg Board, which focuses on marketing and promoting eggs, increased sales by changing behaviour amongst consumers in the US.

Campaign details

Brand: The Incredible EggBrand owner: The American Egg BoardLead agencies: Energy BBDO, StarcomContributing agency: KetchumMarket: United StatesIndustries: Mobile & apps, Online display, Online video, Publlic relations, Search marketing, Social media, Websites & micrositesMedia channels: Dairy products, fats & oilsBudget: 3 - 5 million

Executive summary

Eggs are in 94% of American homes, and are synonymous with breakfast. To grow, the American Egg Board needed to crack new occasions. As we explored how to become a bigger part of American diets, we learned something...

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