Campaign details
Brand: Toyota HiluxBrand owner: ToyotaAgency: m/SIXCountry: United KingdomIndustries: Vans, Trucks, RVsMedia channels: Online display, Outdoor, out-of-home, Radio & audioBudget: 500k - 1 million
Executive summary
Back in 2003, Clarkson and his Top Gearsidekicks gave the Toyota Hilux an absolute kicking: they crashed it, drowned it in the Channel, set it on fire and finally placed it on top of a 23-storey building, which was then demolished. Surprisingly, the Toyota Hilux rose from the ashes, was restarted and hailed as invincible – the toughest...