Campaign details
Brand: Trade MeBrand owner: Trade Me LtdAgency: MBM (McCready Bale Media)Market: New ZealandIndustries: Websites, online services, appsMedia channels: Outdoor, out-of-homeBudget: 500k - 1 million
Executive summary
Every second of every day, thousands of people across New Zealand are trawling Trade Me, New Zealand's equivalent to Amazon. It has more than 600m interactions annually (pretty impressive given NZ's population of 5 million). It has six business units (Jobs, Property, Marketplace, Motors, Holiday Houses, Insurance) and a complex marketing matrix that accompanies them.
Under pressure to remain...