Trade Me: A New Zealand First – Live from Trade Me's news desk

New Zealand e-commerce brand Trade Me developed a revolutionary technology that empowered it to update its multiple advertising messages in real time, using its own live data without using a creative agency.

Campaign details

Brand: Trade MeBrand owner: Trade Me LtdAgency: MBM (McCready Bale Media)Market: New ZealandIndustries: Websites, online services, appsMedia channels: Outdoor, out-of-homeBudget: 500k - 1 million

Executive summary

Every second of every day, thousands of people across New Zealand are trawling Trade Me, New Zealand's equivalent to Amazon. It has more than 600m interactions annually (pretty impressive given NZ's population of 5 million). It has six business units (Jobs, Property, Marketplace, Motors, Holiday Houses, Insurance) and a complex marketing matrix that accompanies them.

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