Unilever Corporate: U-Win

Loren Saguil

Multinational consumer goods company Unilever designed the U-Win Project, a mobile survey-based recruitment using programmatic ads, to drive personalisation and market penetration, and fuel growth in the Philippines.

Campaign details

Brand: Unilever CorporateBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiMarket: PhilippinesSector: Toiletries & cosmetics (general)Media channels: Mobile & apps, Sales promotionBudget: Up to 500k

Executive summary

Unilever aimed to responsibly capture reliable and verified data at scale, spread across its diverse categories. However, unlike existing solutions, the real challenge lay in identifying an always-on, globally scalable and non-exhaustive solution outside of the walled gardens.

With the fast-paced advancement of digital, anticipating a cookie-less future that would make it hard for brands to...

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