Campaign details
Brand: Absolut VodkaBrand owner: Pernod RicardLead agency: Triad AdvertisingCountry: Slovak RepublicIndustries: Spirits & liquorsMedia channels: Content marketing, Merchandise & free gifts, Online video, Outdoor- out-of-home, Public relations, Radio & audio, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Premium vodka brand Absolut was about to launch its first big campaign in Slovakia. Based on its worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that dug deep into Slovak culture....