Campaign details
Brand: CanonBrand owner: CanonLead agency: Uncle GreyCountry: Denmark, Finland, Norway, SwedenIndustries: Camera, photographyMedia channels: Content marketing, Online video, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
This case study shows how Canon, the camera company, increased its sales in Scandanavia following the challenges and declines in its business that had accompanies the emergence of smartphones.
We live in a world of visual abundance, but that scenario only benefitted the highly popular smartphones and not the DSLR cameras from Canon. To make...