Campaign details
Brand: Change The RefBrand owner: Change The RefAgency: MullenLowe USMarket: United StatesIndustries: Charities & voluntary organisationsMedia channels: Other & ambient media, Social mediaBudget: 0k
Executive summary
Firearms are the second leading cause of death for children and teens in America. Indeed, school shootings have become tragically normalised for kids, 95% of whom perform active shooting drills at school.
The only way to ensure that children in the US are free from the fear of gun violence is through an election, but it's difficult to out-shout...