Campaign details
Brand: duBrand Owner: Emirates Integrated Telecommunication CompanyLead Agency: StarcomContributing Agencies: Leo Burnett, MSLGroupCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels: Cinema, Online video, Programmatic display, Search marketing, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realising how much information is too much.
Du, a local telecoms brand, wanted to be a responsible part of...