Ducati Motor Holding Spa: Multistrada Family – Born to travel

Motorcycle brand Ducati Motor Holding launched a new positioning in the travel sector with its Born to Travel campaign in Europe and the US.

Campaign details

Brand: Ducati Motor Holding SpaBrand owner: Audi AGAgency: Blossom srlMarket: Europe (general region), United StatesIndustries: Motorcycles, bikesMedia channels: Content marketing, Magazines - Consumer, Mobile & apps, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Ducati Motor Holding, a leading international motorcycle manufacturer, had always been perceived as a heavyweight, high-speed, sophisticated designer brand, producing motorbikes aimed at experienced, performance-hungry riders. We developed powerful storytelling with which to position the Ducati brand, and a selection of its motorbikes, in the travel sector,...

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