e.l.f. Cosmetics: Beautyscape Bahamas

US make-up brand e.l.f Cosmetics launched an inspirational social contest to inject new life into its Beautyscape programme and increase engagement among its target audience.

Campaign details

Brand: e.l.f. CosmeticsBrand owner: e.l.f. CosmeticsAgency: Duncan ChannonMarket: United Kingdom, United StatesIndustries: Cosmetics, beauty aidsMedia channels: Competitions & contests, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Make-up brand e.l.f. Cosmetics' Beautyscape programme is designed to inspire and connect with its community of beauty enthusiasts around its brand values, to inspire them to own their beauty and pay it forward by offering event attendees mentoring, engagement and support in their professional growth and development.

The programme kicked off with...

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