JetBlue: Applaud to the Beat

Airline JetBlue applied an inventive, crowd-pleasing approach to raise awareness of its appreciation for the Puerto Rican people and increase love for the brand.

Campaign details

Brand: JetBlueBrand owner: JetBlue AirwaysLead agency: Lopito, Ileana & Howie, IncCountry: United States, Puerto RicoIndustries: AirlinesMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

JetBlue is the number-one airline in Puerto Rico. Being in the business of connecting people, particularly Puerto Ricans living on the island with those who have moved to the United States due to the economic crisis, JetBlue decided to show its appreciation to all. This was an initiative whose goal was to embrace, celebrate and identify with...

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