Campaign details
Brand: KFCBrand owner: YumLead agency: Mindshare TunisiaContributing agency: Banni BanniMarket: TunisiaIndustries: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Online video, Packaging & design, Point of purchase, in-store, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In a small country like Tunisia, young people are taking over, representing the largest part of the population: more than 42%. They are dictating the rules and imposing their way of being onto brands. Their power is even bigger because every brand wants...