Campaign details
Brand: LuxBrand owner: UnileverLead agency: Wunderman DubaiCountry: United Arab EmiratesIndustries: Bath toiletries, soapsMedia channels: Online display, Online video, Packaging & design, Public relations, Social mediaBudget: Up to 500k
Executive summary
When aggressive promotions from the market leader shifted the conversation in the shower category to germ-free, Lux, with a single-minded offering about fragrance, had to bring beauty back into the conversation.
The importance of fragrance in the Middle East was key to the brand to regaining its relevance. Different from the West, there's a culture...