Campaign details
Brand: Mercedes-Benz VansBrand owner: Mercedes-Benz (Thailand)Lead agency: BBDO BangkokCountry: ThailandIndustries: Vans, Trucks, RVsMedia channels: Packaging & designBudget: No budget
Executive summary
Mercedes-Benz Sprinter is the world's leading medical vehicle and has long been working closely with medical organisations around the world. It decided to partner with the Thai Health Foundation to create a universal language that overcame language barriers between doctors and patients, creating a symbol system that helps doctors diagnose every known illness without using verbal language. This helped to reduce miscommunication between health...