Mercedes-Benz Vans: The Universal Language of Pain

Mercedes-Benz, the vehicle manufacturer, created a set of symbols for pain to assist the medical community in Thailand, building a connection with users of its Sprinter van model.

Campaign details

Brand: Mercedes-Benz VansBrand owner: Mercedes-Benz (Thailand)Lead agency: BBDO BangkokCountry: ThailandIndustries: Vans, Trucks, RVsMedia channels: Packaging & designBudget: No budget

Executive summary

Mercedes-Benz Sprinter is the world's leading medical vehicle and has long been working closely with medical organisations around the world. It decided to partner with the Thai Health Foundation to create a universal language that overcame language barriers between doctors and patients, creating a symbol system that helps doctors diagnose every known illness without using verbal language. This helped to reduce miscommunication between health...

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