Microsoft: Empowering girls to #MakeWhatsNext in STEM

Martin Vogts, Michelle Kiely

Tech company Microsoft empowered and inspired young females around the world to pursue a career in STEM (Science, Technology, Engineering, Math).

Campaign details

Brand: MicrosoftBrand owner: MicrosoftLead agency: m:united//McCannCountry: GlobalIndustries: Information technologyMedia channels: Events & experiential, Livestreaming, Online video, Social media, Word of mouth, advocacyBudget: 10 - 20 million

Executive summary

Only 6.7% of women graduate with degrees in STEM (Science, Technology, Engineering, Math), despite the fact that they make up over 57% of students on campuses in the US.i

But forget the 'gender gap' for a moment. The reality is that STEM is facing a people gap. Next year alone, there are some 2.4 million STEM jobs that...

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