Campaign details
Brand: Mountain DewBrand owner: PepsiCoLead agencies: BBDO Guerrero, Mindshare PhilippinesContributing agency: BridgesMarket: PhilippinesIndustries: Energy DrinksMedia channels: Livestreaming, Online video, Social media, Television, Virtual & augmented realityBudget: 500k - 1 million
Executive summary
Up until 2018, Mountain Dew was all about real-world thrills – such as skateboarding and BMX. But a new thrill was on the horizon – gaming. Being known as a fuel for action, Mountain Dew just didn't seem to intuitively fit into the gaming scene.
Mountain Dew decided to redefine thrills...