NaRaYa: NaRaYa 30th Anniversary

Monchai Visuttinont, Nittaya Chanruechai, Krisda Chamchuen

NaRaYa launched a campaign focused on 'taking pride in quality' to promote brand awareness and increase sales of NaRaYa bags in Thailand.

Campaign details

Brand: NaRaYaBrand owner: Narai Intertrade Agency: Dentsu One (Bangkok)Market: ThailandIndustries: Personal accessoriesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

NaRaYa has been making designer handbags and tote bags for 30 years. Its philosophy is centred on the principle that a handbag is not merely an accessory but a ‘Bag of Life’, something beautiful, well made, durable and, importantly, affordable. It evokes the feeling that NaRaYa bags are crafted from the ‘fabric of life’. Known colloquially as ‘Bangkok bags’, NaRaYa handbags are popular...

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