Campaign details
Brand: NerolacBrand owner: Kansai Nerolac Paints Ltd.Lead agencies: FCB India, MumbaiContributing agencies: Interactive Avenues - Digital, Lodestar - MediaMarket: IndiaIndustries: Home improvement Media channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, Television, Video on demandBudget: 3 - 5 million
Executive summary
This case illustrates how Nerolac Paints grew in the highly competitive festive and wedding season by giving consumers a new way to evaluate their paint purchase. A distant third in the...